Does Every Business Really Need a Consultant?
Not always — but many need one more than they think.
In Kenya’s fast-paced MSME landscape, entrepreneurs are juggling everything from sales to delivery to customer service — often with no playbook. While not every business may need a consultant from day one, the truth is: when growth feels unclear, sales stall, or strategy turns into guesswork, the right consultant can be a game-changer.
In this post, I explore when it makes sense to bring in a consultant, what real value they add, and how MSMEs can leverage strategic support — without breaking the bank.
👉 If you’re building something serious, this one’s for you.